TOP 15 PPC Tips

Times are competitive. Markets are tough. Good ROI is getting tougher to attain. But there are ways out and here they are…

1. Forget Your Ego: Focus on ROI, not your ego. The number one spot might not always convert best. Often 2nd and 3rd can outperform the number 1 spot, since buyers frequently click on them as a habit.
2. Negative Is Positive: Using negative words exhaustively can go a long way.  And ensuring that your ads are not showing irrelevant queries.
3. Your Ad Is Not For Everyone: Sounds strange but is true. You need only potential customers and this can be done by adding the price of your product to the ad. Not only will this filter out discount shoppers but can achieve good ROI.
4. Avoid Auto Matching: Google mechanically shows your ads for searches that they presume are words that you already bid on.
5. Decide Spend Goals: It is important that you decide how much you are willing to spend to gain a customer through PPC. Increase or reduce your ad groups in order to meet this goal.
6. Apply PPC for Organic SEO Research: As you evaluate your top performing PPC keywords you could optimize them organically. Your paid and natural search campaigns can feed of each other.
7. Analyze Customer’s LTV: It is important to know the LTV or Long Term Value of customers you gain through PPC.  For e.g. how many times will a usual customer buy per year? Groups might look good up front but might not generate future orders.
8. Split Branded And Non-Branded Keywords: Separating the branded keyword campaigns from the non branded ones is a saving as the former generally results in lower cost per conversion.
9. Identify Cross-Channel Conversions:  Customers might use multiple PCs. It could be at home, office or a laptop.  They could find your website on one PC and use any of the other channels to make the purchase.
10. Study And Check Data: Making decisions to cut or increase PPC spending based on an insufficient data can be a big mistake. It is better to view conversion activity over long periods as groups sometimes perform well one month and badly the next.
11. Analyze Landing Pages: You can achieve this by creating a similar ad and linking it to a different destination. This way you know which pages result in better conversion. Sometimes changing unimportant words in your copy might show slight changes in click-through rates, but the results minimal.
12. Evaluate Sales Conversion: Over 90% of visitors don’t buy first time. Customers on the opt-in list eventually buy and it is worthwhile keeping track of mini-conversions such as email etc.
13. Use The Same Keywords You Bid On: The advantage? You can send customers exactly where you want to if the same keywords are on your landing pages. This is one of the main advantages in PPC vs SEO.  You can also make sure that the next step strongly attracts customers to make a decision.
14. SEO Tactics: Using SEO tactics saves money improves your viewership.
15. Offer The World: The bigger the promise in the ad the more the clicks. Simple! Your landing pages have to over deliver on the promises while you make bigger ones to keep the visitors hooked. GUARANTEE a product that exceeds expectations and you have a winner!